I went to London in August, had an hour to spare so thought we'd go and have a look around The Emirites. It was match day but Arsenal were away at Fulham (?) in an early kick off. Obviously I didn't get into the ground, just walked all the way round the outside and looked in the shop. The shop was huge and sold every possible Arsenal branded thing you could think of, for example there were a lot more things for girls, shopping bags, purses, cuddly toys etc. Every bit of kit possible, remember at this time we still hadn't had delivery of our shirts, and wouldn't for a couple of months.
As you walked into the shop you turned left for general stuff but if you turned right you went into an area at least 3 times the size of our Megastore just for shirt printing! There were about 10 tills just serving people (actually only about 5 were open, but remember this was during an away match). I was amazed by the turnover they must make from just shirt sales alone, I saw plenty being sold in the few minutes I was there. Yes some were being sold to tourists who were turning up for a look like I did.
It's a different world. I stood outside an promised the next time I'd be there it would be with Bristol City. So fingers crossed we will beat Watford and they beat Spurs tomorrow!