Agree about him personalising criticism of club owners. However he does make some serious points.
Elsewhere the Du k & Maguire transfers are mentioned as evidence of the financial madness in football. Although that is true, at PL level with TV money they can"afford" ludicrous fees and wages.
The real madness is at championship level where clubs are spending more than their revenue on player wages. From a business point of view that is suicidal and unsustainable.
The caveat to that is, of course, promotion and it is the premier league crock of gold at the end of the promotion rainbow that drives clubs and their owners to throw financial common sense out of the window.
Would Hargreaves Lansdown's accountant have advocated spending more than they earned to bring in the best financial brains in the industry? Yet that is what SL was doing until changing tack and putting the club on its current path.
Having said all of that you only have to read this forum to see that many fans don't understand basic financial economics - or chose to ignore it- in the clamour for the£40K per week striker that would surely take us to the promised land.