When optimism is in short supply you're not going to pull in the casuals or new fans.
Their delusions of grandeur of the previous seasons have drained away and the mood is sour at the Mem; the denizens of Gaschat have crunched their rose tinted spectacles under foot and can now see what we have been laughing about since the AQs took over.
Though they aren't finding it as funny for some reason.