Probably being too deep or stating the obvious here but my view is that broadly speaking football is a reflection of society in general at that time.
What do I mean by that? Here’s just an example :
If (like me) you grew up with football in the 70s or 80s, you may have a nostalgic view that “the game was better then”. There was reduced choice in all elements of life then too (no shops open on Sundays, only 3 or 4 TV channels etc). Coverage of football on TV was scarce so I guess it feels like you appreciated it more both live & on TV
Later generations only know more choice (lots of TV channels, 24/7 shopping, Internet - generally an ‘always on’ society) and football today reflects that to a certain extent because business people recognise an opportunity when they see it.
I feel that’s why generally speaking ‘older’ generations struggle to square the big business vs love of the game circle because it’s such a contrast for them. ‘Younger’ generations don’t currently have such a contrast (although things like VAR might be starting to change that )