I quite like the stuff in the video. I'm not going to buy any of it.
Which is my choice.
However, my two boys (11 & 13) both like the tops. Which is the age range I would imagine it is likely to sell to the most.
Could be cheaper I'm sure. But I'd rather they were wearing something half decent with City on it.
Rather than the same PL shirt dross every other kids seems to wear.
I think the design and the quality (from the look of the video) looks decent.
As I (kinda) work in the fashion sector, yes there is a big mark up on those prices. But thats the way the industry works for various reasons.