They have put in new Access-points - Aruba's which are one of the best - not sure what they were before, I couldn't see any branding on them but they were definitely different (and crap) last year
Isn’t this all down to us using FeverPitch as our marketing partner? they have been doing our marketing videos for a while now and the first time I noticed this font (how could you not?) was the video they did for the new kit launch
https://www.reachfeverpitch.com
Check out the creative director