Inflation is at about about 7% overall and much higher on fuel, energy and food so I think the rise is fair enough. If you don't want to get one then don't get one, if you can't afford one but would like one, that's different and unfortunate. I see people complaining about costs, "can't afford it blah blah blah" but what I see at the ground on the concourses doesn't seem to reflect that. People buying lots of drinks and food at both football and even more so at rugby. So is money that tight for most people? Is this cost of living squeeze really hitting the average person? If it is, then it's not the people I see at Ashton Gate.