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The UEFA report - read and discuss


Bristol Rob

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22 minutes ago, Bristol Rob said:

I thought it was interesting that fifteen clubs generate double the sponsorship income of all of the remainder in Europe. The biggest % of these clubs are in the EPL.

The league with the biggest income, the EPL. By far.

One third of spectators watching football in Europe watch their football in England and Germany.

Despite the above the largest % of loss making clubs are in England. The largest % of clubs making a loss above €45 million Euro were also from England.

Fans paying most to watch footall? England.

 

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This is about the closest to an Exec Summary I can find.

https://www.uefa.com/insideuefa/protecting-the-game/club-licensing-and-financial-fair-play/news/newsid=2529909.html#/

Indeed, this comprehensive picture of football finance shows the hugely positive impact that Financial Fair Play has had on improving the underlying finances of European club football:

• The 700 top-division clubs together are generating year-on-year revenue growth of almost 10%. You need to go back to 2002 to find a faster rate of growth in European club revenues.

• In recent years (2010 to 2016), European club football has become less reliant on donations/grants and other one-off revenues (down 12%), with gate receipts up 7%, sponsorship and commercial revenue up 59%, TV revenue up 64%, transfer income up 105%, and UEFA prize money and solidarity payments up 106%.

• Despite wages growing at the fastest rate since 2010, clubs reported the highest operating profits (before transfers) in history of more than €800m in 2016.

• Bottom-line losses after transfers, financing and tax decreased to €269m in 2016 – this is less than one-sixth of the club losses recorded prior to the introduction of Financial Fair Play.

• A record 26 leagues generated profits in 2016 (as an aggregate of the clubs’ results in each league) – this could be said of just 9 leagues in 2011, prior to the introduction of Financial Fair Play.

• Net debt continues to fall, from 65% of revenue before the introduction of financial fair play in 2011 to 40% in 2015 and down to 35% in 2016. Conversely, club net assets have doubled during this period.

The report builds on those of previous years, setting discussions about competitive balance in context by documenting the different aspects of financial polarisation, with Aleksander Čeferin stating: “The data from this report and other research from our new intelligence centre helps inform our decision-making. Once more, we cannot help but note that the polarisation of commercial and sponsorship revenues between the top tier of clubs and the rest is accelerating. As the guardians of the game, UEFA must ensure that football remains competitive even as financial gaps are augmented by globalisation and technological change.”

Here are some other key findings from the report:

• The wide disparity in TV revenues continues to be the main differentiating factor between leagues, with TV deals in the ‘big 6’ leagues generating 11 times the revenue of those in the other 48.

• Clubs’ ability to leverage their brands is the single most important differentiating factor between the top dozen clubs and the rest. Looking back across the last two business cycles (2010 to 2016), the 12 largest and most global clubs have generated an extraordinary €1.58bn increase in income from their sponsorship deals and commercial activities. This compares with increases of just €700m for the rest of Europe’s top-division clubs combined.

The report focuses not only on pure financial metrics, but also shows that:

• Across the ‘top 15’ European leagues, there have been 40 clubs taken over by foreign investors since 2010, with China the most active in the last two seasons. Since 2016, more than 70% of all foreign takeovers in the ‘top 15’ leagues have involved Chinese investors. In this period, Chinese owners have taken over clubs in the English Premier League and Championship, Italy’s Serie A, France’s Ligue 1, Spain’s La Liga and the Netherland’s Eredivisie.

• The attendances of 50 top domestic leagues total just under a hundred million for the 2016/17 season. Compared to the 2015/16 season, total attendances decreased by one percent, due to the mix of promoted/relegated clubs in England and Germany.

• Social media analysis highlights the rise of player ‘brands’. While the 20 top club brands still welcome higher numbers of Facebook followers than their top players, the top 20 player brands now have more than 50% more Twitter followers than their clubs.

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4 minutes ago, Cowshed said:

I thought it was interesting that fifteen clubs generate double the sponsorship income of all of the remainder in Europe. The biggest % were in the EPL.

One third of spectators watching football in Europe watch their football in England and Germany.

The league with the biggest income the EPL. By far.

Despite the above the largest % of loss making clubs are in England. The largest % of clubs making a loss about 45 million Euro were also from England.

Fans paying most to watch footall? England.

 

With a few economies there is an argument that EPL clubs should be profitable. The micro economy of top flight football is of their own creation.

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2 minutes ago, Chivs said:

More people watched the Championship than La Liga.

And more people watched the Championshp and Lge 1 than the Premiershit which the BBC, with their obsession, might want to reflect upon.

Absolutely. Something the EFL need to exploit.

Appreciate that the tv right have recently been resold, but it appears The Championship is an understated 'product' and needs to be marketed more aggressively.

Get that right and fewer clubs will be gambling everything on trying to reach the promised land.

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2 minutes ago, Bristol Rob said:

Absolutely. Something the EFL need to exploit.

Appreciate that the tv right have recently been resold, but it appears The Championship is an understated 'product' and needs to be marketed more aggressively.

Get that right and fewer clubs will be gambling everything on trying to reach the promised land.

Was that not the thinking behind the whole "EFL" rebrand a couple of years back?  Perhaps with the supposed bids form the online broadcasters - Amazon, Facebook etc - we might see the Champ getting higher tv money?

Shirt/Shirt sponsor section is also interesting when read whilst thinking about our own, rare, situation

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21 minutes ago, Cowshed said:

I thought it was interesting that fifteen clubs generate double the sponsorship income of all of the remainder in Europe. The biggest % of these clubs are in the EPL.

The league with the biggest income, the EPL. By far.

One third of spectators watching football in Europe watch their football in England and Germany.

Despite the above the largest % of loss making clubs are in England. The largest % of clubs making a loss above €45 million Euro were also from England.

Fans paying most to watch footall? England.

 

So in this country we are football mad and the football's mad. 

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4 minutes ago, ExiledAjax said:

 

Was that not the thinking behind the whole "EFL" rebrand a couple of years back?  Perhaps with the supposed bids form the online broadcasters - Amazon, Facebook etc - we might see the Champ getting higher tv money?

Shirt/Shirt sponsor section is also interesting when read whilst thinking about our own, rare, situation

The shirt sponsorship thing is fascinating, shows who you should be trying to pitch your club at to get maximum return for the sponsor and therefore increased revenue for the club.

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There is some extremely interesting stuff in there, I would recommend having a flick through. It's laid out in such a way that you can read the headlines and then delve further if they interest you.

Newcastle's net debt went up 119% in the past season! Amazing.

Sunderland and Newcastle 13th and 14th most in debt clubs in Europe.

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7 minutes ago, Bristol Rob said:

The shirt sponsorship thing is fascinating, shows who you should be trying to pitch your club at to get maximum return for the sponsor and therefore increased revenue for the club.

Also shows just how in bed with betting companies football, and English football in particular, is.

The section on Agent's fees is also well worth a read for anyone half interested in transfers.

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5 minutes ago, Coxy27 said:

There is some extremely interesting stuff in there, I would recommend having a flick through. It's laid out in such a way that you can read the headlines and then delve further if they interest you.

Newcastle's net debt went up 119% in the past season! Amazing.

Sunderland and Newcastle 13th and 14th most in debt clubs in Europe.

Unfortunately a lot of posters don't like the idea of reading... they are probably busy leading the free world and playing golf!

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22 minutes ago, Coxy27 said:

There is some extremely interesting stuff in there, I would recommend having a flick through. It's laid out in such a way that you can read the headlines and then delve further if they interest you.

Newcastle's net debt went up 119% in the past season! Amazing.

Sunderland and Newcastle 13th and 14th most in debt clubs in Europe.

This might explain why their proposed takeover is taking longer than expected.

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51 minutes ago, Bristol Rob said:

The shirt sponsorship thing is fascinating, shows who you should be trying to pitch your club at to get maximum return for the sponsor and therefore increased revenue for the club.

So are you saying that the City Sandwich Factory won't be sponsoring us next season? 

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2 hours ago, Chivs said:

More people watched the Championship than La Liga.

And more people watched the Championshp and Lge 1 than the Premiershit which the BBC, with their obsession, might want to reflect upon.

Don't think it takes into account attendance per game average, not unlikely the championship would have a higher aggregate attendance with all teams playing an extra 8 league games. 

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