The club Twitter / Website - do they get it?

[Wade Wilson]

Now this is social media 

 

[phantom]

Hmmmm

[Phileas Fogg]

In fairness to them I thought they did really well last night. No silliness, just good content that fans wanted to see.

Got the balance about right with that guy on the train - that was pretty funny.

I wonder if they’ve taken a bit of feedback on board? The balance has been better since this was widely discussed (on here and twitter too) last week after that shocker of an evening’s content they provided us with. I think that was the final straw for lots of people and I saw it being discussed in a few places.

[CyderInACan]

On 23/01/2020 at 18:30, phantom said:

Which is ironic considering what is done for the rugby 

A lot of that music is in-game though as well isn't it when there are stoppages etc so not necessarily a like for like. 

[Alan Dicks' Barmy Army]

Whilst on the topic what the heck was going on with the club's Instagram account last night? 

Who was the random guy posting? 

[Phileas Fogg]

20 minutes ago, Alan Dicks' Barmy Army said:

Whilst on the topic what the heck was going on with the club's Instagram account last night? 

Who was the random guy posting? 

Oh no they used Mikey Cobban again - I don't really know who he is, some sort of singer/social media influencer by the looks of things.

The response the club get when they use him is really negative so it's again very strange they keep using him. Really odd. A better thing to do would be to use Scott Murray for a matchday takeover on an away game. 

[EnderMB]

What do you expect, honestly?

Social media managers for brands are usually paid **** all for what can actually be pretty stressful work, since you're dealing with a medium where one small slip-up results in a dozen tweets of abuse.

I have no idea if we have our own social media person, but most of the English accounts for German clubs are all managed in the US by social marketing agencies, and by all accounts many of them are run by the same company.

It's one of those things that no number of complaints won't solve, because the greatest social media account in the world isn't going to make or break a football club. While it can be pretty cringeworthy at times, it's better to have some empathy for the poor bastard that has to spend their afternoons drafting a run of "#FRIYAY - DAE REMEMBER WHEN WE BEAT MAN U???" posts for the next month.

[bristolcitysweden]

9 minutes ago, EnderMB said:

What do you expect, honestly?

Social media managers for brands are usually paid **** all for what can actually be pretty stressful work, since you're dealing with a medium where one small slip-up results in a dozen tweets of abuse.

I have no idea if we have our own social media person, but most of the English accounts for German clubs are all managed in the US by social marketing agencies, and by all accounts many of them are run by the same company.

It's one of those things that no number of complaints won't solve, because the greatest social media account in the world isn't going to make or break a football club. While it can be pretty cringeworthy at times, it's better to have some empathy for the poor bastard that has to spend their afternoons drafting a run of "#FRIYAY - DAE REMEMBER WHEN WE BEAT MAN U???" posts for the next month.

Adam Baker

[grifty]

Normally after a win they get the content and the amount of content spot on.

I love the 2-3 minute video of the players walking over to the fans and them chanting, couple of interviews, a few of stats posts about the game and individual performances and then one about how to get tickets for the next game.

I think the problem they have is the timing of some of their mid-week random posts. The main criticism came just after Nketiah was staying at Arsenal and they started tweeting 4-5 random tweets that weren't even related to football matters.

[Phileas Fogg]

1 hour ago, EnderMB said:

What do you expect, honestly?

Social media managers for brands are usually paid **** all for what can actually be pretty stressful work, since you're dealing with a medium where one small slip-up results in a dozen tweets of abuse.

I have no idea if we have our own social media person, but most of the English accounts for German clubs are all managed in the US by social marketing agencies, and by all accounts many of them are run by the same company.

It's one of those things that no number of complaints won't solve, because the greatest social media account in the world isn't going to make or break a football club. While it can be pretty cringeworthy at times, it's better to have some empathy for the poor bastard that has to spend their afternoons drafting a run of "#FRIYAY - DAE REMEMBER WHEN WE BEAT MAN U???" posts for the next month.

It's done in house by the club, they have people who aren't necessarily fans of the club running the social media and it shows. 

45 minutes ago, grifty said:

Normally after a win they get the content and the amount of content spot on.

I love the 2-3 minute video of the players walking over to the fans and them chanting, couple of interviews, a few of stats posts about the game and individual performances and then one about how to get tickets for the next game.

I think the problem they have is the timing of some of their mid-week random posts. The main criticism came just after Nketiah was staying at Arsenal and they started tweeting 4-5 random tweets that weren't even related to football matters.

Agreed I felt they got it right last night

[bristolcitysweden]

The overhead cost of Ashton & Knights is affordable but not Adam Baker who actually was of great value to the football club.

[phantom]

Just noticed these two errors whilst looking at the fixture list 

One a typo the other very poor error 

[Port Said Red]

14 minutes ago, phantom said:

Just noticed these two errors whilst looking at the fixture list 

One a typo the other very poor error 

Sorry, it’s late and I have had a couple, what’s wrong with it?

[Lanterne Rouge]

8 hours ago, Port Said Red said:

Sorry, it’s late and I have had a couple, what’s wrong with it?

Where it says Charlton it should be Blackburn

[Sir Geoff]

Sometimes it pays to be a dinosaur. I have never used Twitter / Facebook etc. Give me the good old Interweb any day.

Old school rules

1. Television is for watching films / Football etc

2. Telephones are for making calls, talking to people

3. PC / laptop / internet are for porn.

[phantom]

11 hours ago, Port Said Red said:

Sorry, it’s late and I have had a couple, what’s wrong with it?

 

3 hours ago, Lanterne Rouge said:

Where it says Charlton it should be Blackburn

Also the way the scores are entered it shows we lost 2-1 at Fulham 

[ExiledAjax]

Admin's been reading OTIB again - two simple, good videos of training posted today. One of Maenpaa making a triple save and then nearly a minute of Wells banging in goals. Big improvement.

 

[Davefevs]

Yes, definitely the kind of content we want.

[Sturny]

I think some people are being overly harsh here. The content is fine. Ryan does a good job 

[Wade Wilson]

5 hours ago, Davefevs said:

Yes, definitely the kind of content we want.

This too is some quality tweeting 

 

[Phileas Fogg]

11 hours ago, ExiledAjax said:

Admin's been reading OTIB again - two simple, good videos of training posted today. One of Maenpaa making a triple save and then nearly a minute of Wells banging in goals. Big improvement.

 

Credit where it's due - that's great work. Exactly the sort of thing people want. I also felt the new signing announcement videos were really good.

They've even managed to judge the tone correctly for the jokey tweets they've done and not push it too far.

Big improvement - I hope they keep this up, then there'll be nothing to complain about.

10 hours ago, Sturny said:

I think some people are being overly harsh here. The content is fine. Ryan does a good job 

When he and the media team make content like yesterday with the Wells and triple save video - yes. When they post read the room wrong and post unfunny nonsense - no.

[Sturny]

9 minutes ago, Phileas Fogg said:

Credit where it's due - that's great work. Exactly the sort of thing people want.

When he and the media team make content like yesterday with the Wells and triple save video - yes. When they post read the room wrong and post unfunny nonsense - no.

I think all the other posts have been fine, but yes recently has been even better and I’d like to see more of the same 

[Phileas Fogg]

2 minutes ago, Sturny said:

I think all the other posts have been fine, but yes recently has been even better and I’d like to see more of the same 

I think they've totally read the room wrong many times in the past - as I've talked about at length above. Very objective thing though, however it seems most of people on here and in replies on Twitter seem to side with me. 

But agree, some really good content recently. That's what people want, the media team to give us 'fly on the wall' exclusive stuff. The Wells video for example - really simple, doesn't take much effort to make at all. The result is great content that people get excited about. Great stuff.

[Distortia]

I think that a potential consideration a lot miss is that often, us lot aren’t exactly the ‘target audience’ for a lot of the club’s social media activity. Seeing as a lot of young kids have a choice between us, Rovers or any number of bigger premier league clubs like Chelsea and Liverpool, I suppose there needs to be a certain level of outreach aimed at the younger generation - probably mostly the content that would branded cringeworthy by us oldies on here. This outreach is probably an important modern consideration for football teams. In the eyes of young potential fans, the larger the status of City, the more attractive they may be to support. 
 

Of course this doesn’t explain everything, but possibly plays a part. 

[Sturny]

26 minutes ago, Phileas Fogg said:

I think they've totally read the room wrong many times in the past - as I've talked about at length above. Very objective thing though, however it seems most of people on here and in replies on Twitter seem to side with me. 

But agree, some really good content recently. That's what people want, the media team to give us 'fly on the wall' exclusive stuff. The Wells video for example - really simple, doesn't take much effort to make at all. The result is great content that people get excited about. Great stuff.

You’re never going to please everyone when it comes to social media, the people who are content with it hardly speak up as much. I think it’s quite subjective tbh. It’s definitely easier to make posts when the team moral is up vs down. People will love the posts when the club is doing well, the opposite when we’re on a poor run. 

I’m not saying there hasn’t been times when the room has not been read. They’re not perfect. They have my sympathies as it can be a minefield 

 

[Phileas Fogg]

2 hours ago, Sturny said:

You’re never going to please everyone when it comes to social media, the people who are content with it hardly speak up as much. I think it’s quite subjective tbh. It’s definitely easier to make posts when the team moral is up vs down. People will love the posts when the club is doing well, the opposite when we’re on a poor run. 

I’m not saying there hasn’t been times when the room has not been read. They’re not perfect. They have my sympathies as it can be a minefield 

 

Agree with that, true. It's very hard to get the balance right.

I think they're obviously operating under a certain brief which I believe was to emulate those German clubs that tweet in English. I don't think this was very popular though and it seems they've taken that feedback on board.

The content since people were complaining has been far better and hopefully they continue like this. It would be really interesting to see some of the drone training footage - what we're allowed to see of course. 

[Sturny]

11 minutes ago, Phileas Fogg said:

Agree with that, true. It's very hard to get the balance right.

I think they're obviously operating under a certain brief which I believe was to emulate those German clubs that tweet in English. I don't think this was very popular though and it seems they've taken that feedback on board.

The content since people were complaining has been far better and hopefully they continue like this. It would be really interesting to see some of the drone training footage - what we're allowed to see of course. 

100% agreed. @Distortia raised a good point earlier that their target audience may be out of our reach which could explain the dissatisfaction on here. Drone shots would be very cool. I'm sure once the new training ground is done they'll milk the hell out of it. 

Hopefully Ryan has noticed the positive reactions from the recent posts (I'm sure he has) and continues in that direction. I'm quite defensive over social media roles, I know they can be an unforgiving b*tch 

[Phileas Fogg]

25 minutes ago, Sturny said:

100% agreed. @Distortia raised a good point earlier that their target audience may be out of our reach which could explain the dissatisfaction on here. Drone shots would be very cool. I'm sure once the new training ground is done they'll milk the hell out of it. 

Hopefully Ryan has noticed the positive reactions from the recent posts (I'm sure he has) and continues in that direction. I'm quite defensive over social media roles, I know they can be an unforgiving b*tch 

I said this earlier in the thread but the excuse of targeting 'generation x' is a lazy one. It actually seems to be accounts in that demographic who dislike it the most when they get jokes wrong or embarrass the club.

I can understand the novelty of those edgy German English tweeting clubs when they first came around - but feel the novelty has worn off a bit now. I believe that people follow club official accounts for a mix of news, interesting content (the training and new signing videos) and occasionally a bit of humour. I don't believe people follow them for poorly judged over the top attempts at humour which totally miss the mark.

My critique of this issue comes from working within a similar sector so I have a rough idea of what people want from a comms strategy so I agree it's very unforgiving work. I think it would really help if the people managing our social media were fans of the club. I think then it's far easier to understand the way our support thinks. Hopefully they'll get it though, seems it's starting to break through.

I really am impressed by these recent videos, I notice they've posted a pretty cool gif of Eliasson doing some tricks too. This slight change in content is going down really well it seems so hopefully they keep this up. 

By the way - I'm not a total miser about the club posting jokes, I thought this was pretty funny.

 

[Sturny]

11 minutes ago, Phileas Fogg said:

I said this earlier in the thread but the excuse of targeting 'generation x' is a lazy one. It actually seems to be accounts in that demographic who dislike it the most when they get jokes wrong or embarrass the club.

I can understand the novelty of those edgy German English tweeting clubs when they first came around - but feel the novelty has worn off a bit now. I believe that people follow club official accounts for a mix of news, interesting content (the training and new signing videos) and occasionally a bit of humour. I don't believe people follow them for poorly judged over the top attempts at humour which totally miss the mark.

My critique of this issue comes from working within a similar sector so I have a rough idea of what people want from a comms strategy so I agree it's very unforgiving work. I think it would really help if the people managing our social media were fans of the club. I think then it's far easier to understand the way our support thinks. Hopefully they'll get it though, seems it's starting to break through.

I really am impressed by these recent videos, I notice they've posted a pretty cool gif of Eliasson doing some tricks too. This slight change in content is going down really well it seems so hopefully they keep this up. 

By the way - I'm not a total miser about the club posting jokes, I thought this was pretty funny.

 

I agree a fan of the club would without doubt get the best understanding of what we want to see, but also understand why the club hasn't chosen a fan. The talent cool would be a lot smaller for that vacancy if they strictly stuck to a fan, maybe a huge dip in quality. Did Adam Baker understand the adobe suite? Doubt it. I know at MUTV their video editor is a Villa fan.

 

 

[Phileas Fogg]

1 hour ago, Sturny said:

I agree a fan of the club would without doubt get the best understanding of what we want to see, but also understand why the club hasn't chosen a fan. The talent cool would be a lot smaller for that vacancy if they strictly stuck to a fan, maybe a huge dip in quality. Did Adam Baker understand the adobe suite? Doubt it. I know at MUTV their video editor is a Villa fan.

 

 

No idea re: AB. I don't know the internal politics and what happened there but felt AB was good at overseeing the media operation from a management position because he understood the club. His role encompassed more than just the social media, I think you could've employed some of the new guys to focus on video whilst allowing AB to give his view on how the club's comms strategy 'voice' needed to sound.