I think this is all part of the club's master plan that has gone unnoticed!
Create uncertainty and panic amongst the fan base, that way they all turn up early and buy their tasteless food and piss masquerading as beer/lager/cider so it's a win win for them.
Tickets work well and they have all your money!
Me? I will go out about 11:30, frequent various local pubs before finishing a last pint in the Cooper's, Clarks pie from the van outside the park and get to the ground at 14:55, where there will be no queues as everybody went in at 1pm and my electronic ticket will work like a dream!