EVERY 90 minutes in the UK a life is lost to suicide.
It doesn't discriminate, touching the lives of people in every corner of society - from the homeless and unemployed to builders and doctors, reality stars and footballers.
It's the biggest killer of people under the age of 35, more deadly than cancer and car crashes.
And men are three times more likely to take their own life than women.
Yet it's rarely spoken of, a taboo that threatens to continue its deadly rampage unless we all stop and take notice, now.
If you, or anyone you know, needs help dealing with mental health problems, the following organisations provide support:
CALM,
www.thecalmzone.net
0800 585 858
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Heads Together
www.headstogether.org.uk
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Mind
www.mind.org.uk
0300 123 3393
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Papyrus
www.papyrus-uk.org
0800 068 41 41
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Samaritans
www.samaritans.org
116 123