Come on, give the poor buggers a break. I can imagine the board meeting now:
"Gentleman, we have a tough choice to make. It's either a new sprinkler, a spruce up of the carpets and curtains, a few plastic chairs and give the canopy a quick once over or..... we invest in an electronic ticketing system"
"Well it's a no brainer.... the carpets. That way we may get a tenner left over to invest in a few new players"