Surely with today's technology, there has to be a way of season ticket holders letting the club know that they can't make certain games due to holidays or family commitments etc, then making their seats available for general sale.
As an incentive, if a season ticket holders seat is then resold, the club could add points to season ticket holders My City Rewards balance.
I looked to buy 3 tickets earlier this week as plans changed meaning we could make it, but unfortunately could not book 3 seats together. Then watch it on Sky and see 100's of seats empty, especially in the South Stand.
Maybe there could be the opportunity of a resale the day before a game of any seats made available.