I think that we have to acknowledge that digitisation of STs may have meant that price rises were limited. Inevitably the club will have to assist those who do not have the tech to do this but this will be a limited number of fans.
I for one welcome the move - means I'm unlikely to forget my season ticket (regular occurrence) and I get the opportunity to turn the brightness up to blind the stewards repeatedly at pointless ticket checks at various points.
Well done the club at the pricing, fair approach.
Will we be able to upload Cup tickets to our season card app?