I got heat for saying I'd renew a few days back but I will be. The only reason is that I have friends I go/sit with and more I see after the game. Football is a valued part of my social life (even though the game itself offers almost nothing of late). I'm not sure i would otherwise, instead opting for a membership.
The difference now, is that I'll rarely be declining invites for other things this coming season, should they clash with a game. In the past the match would come first.