He's not that thick skinned, he requested a meeting with Gregor (with Dave Barton in attendance as well) when he got a low score (maybe 4/10) in the Bristol Post. ?
They get emailed to ST holders (I had mine a couple of week ago) and then you pass the code onto a friend(s). The friend has to use the code separately and buy their own ticket I believe, you cannot use your account to buy on their behalf.