Trying to create a 'them and us' mentality as motivation for the players and the fans. Thing is, he tried this last year and it went totally tits up. After every match last season it was all about bad referees and he's started off this season the same. Its more about disguising Bartons own failures if anything. Throw the blame somewhere else and hang in there til you're eventually found out.
He's a classless oik; he and the slags are a match made in heaven.