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Inventive Marketing


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I think the Spanish side Alaves did it a couple of seasons back (the year they played Liverpool in the UEFA cup final) although they managed to fit around 11,000 names on it. I remember our commentators being very impressed

The alaves top, i have one at home! :(

Loads of my Dads mates from work went to the game, and swapped a Bristol City top and Liverpool top for the Alaves top, then gave it to my Dad

Its a very nice shirt

and a very good idea

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