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The terrestrial broadcaster will ask EFL clubs to approve a proposed deal to show 20 matches on the channel next season
May 24, 2024 5:00 pm(Updated 6:48 pm)
ITV is in talks with Sky Sports over a £15m deal to show up to 20 games from the Championship and the Carabao Cup, including the final, next season, i has learned.
It is understood that terrestrial broadcasters were approached to discuss a sub-licence after Sky sealed a five-year deal with the Football League (EFL) to show all its league and cup fixtures live.
That contract is worth a total of £935m to the EFL and will run until 2029, with Sky promising to broadcast more than half of all EFL games either on TV or via their new Sky Sports+ streaming platform.
However, i understands Sky are now looking to offset some of that cost, which will see more than 1,000 games shown per season, by agreeing a deal under which at least 19 matches from the EFL Cup and the Championship are shown simultaneously by a free-to-air broadcaster.
Preliminary conversations were had with Channel 4 and Channel 5, but ITV is understood to have produced the most attractive financial package, worth around £15m, with negotiations ongoing. ITV also has an existing relationship with the EFL as a highlights partner.
Subscription broadcasters such as Prime Video, TNT Sports and Dazn were not approached because of Sky’s desire to use it as an opportunity to give the Football League greater reach.
EFL clubs will be asked to vote on the basic terms of the deal next Thursday, after which – if approved – Sky will enter a formal period of contract negotiations with ITV.
A positive outcome is not guaranteed but insiders say almost everything is on the table, including first choice of matches, although not exclusivity: all games shown on ITV will be also be simulcast on Sky.
In its current form, the deal will include one match from each of the first four rounds with one additional match from the third or fourth, two quarter-finals, one of the semi-final and the final. ITV would have first choice of matches, and if two-legged semi-finals remain part of the format, that would amount to a total of 10 Carabao Cup matches along with 10 matches from the Championship.
ITV’s involvement comes just two months after they were reportedly frozen out of the FA Cup rights deal, with the BBC said to have taken over in a separate sub-licensing deal from TNT Sports.

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It would make sense for ITV to drop down a division and televise Bristol Rovers matches. They are the only team that regularly have thousands locked out of matches and I'm reliably informed that fans of other clubs up and down the land all see the Rovers as their second favourite team, viewing figures will go through the roof, it is a no brainer!

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Deal agreed in principle from 2025

one tie from each of the first four rounds

one additional tie from either the third or fourth round

two quarter-final ties

one semi-final tie

the final

Additionally, ITV will simulcast 10 matches from the EFL Championship each full season, and five matches in the second half of the 2024/25 season, with the option to flex their selection to matches from League One or League Two.

https://www.itv.com/football/articles/sky-sports-and-itv-agree-deal-in-principle-to-broadcast-select-carabao-cup

 

Edited by Markthehorn
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39 minutes ago, Never to the dark side said:

Its great news,BUT I thought the way it was originally set out was the ten EFL games would be stand alone on ITV once a month.

The simulcast just means it will be shown on Sky and ITV(free of charge).

Better than nothing though, surely?

It's a similar deal to what they have with TNT for the rugby.

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On 30/05/2024 at 17:08, Northern Red said:

Better than nothing though, surely?

It's a similar deal to what they have with TNT for the rugby.

Games picked will be all about fitting into it's schedules. One week football, next rugby basically.

 

 

 

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On 30/05/2024 at 17:20, Never to the dark side said:

If you recall our public broadcaster in seasons 2009-2012 had ten exclusive games per season.

I think we were on twice, against West Brom and Newcastle over the three seasons?

Both of those were the same season, I definitely remember the West Brom game was on BBC. Unsure if the Newcastle one was Sky or BBC.

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