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Success of 'Believe' campaign


stortfordred

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Only one week in to the 'Believe' campaign and we've already signed the Beachboys' main man.

Perhaps if it had been a 'Tell me what you want, what you really really want' campaign, we'd have got Beckham.

'I 'm a believer'.

I'm just glad it wasn't a 'Drink Up Thy Zider' campaign.

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