Going to Burton, going for a burton and being as happy as Larry, dead or alive. Laurence Olivier famously remarked that he was as 'happy as Larry' after leaving Brighton following a season of performing there. Not considered a dump by any means but I think I would be happy too. As for Burton perhaps a lot easier to be happy to leave notwithstanding the superb array, even to this day, of beers which I wrote about in a match day back in August 2016. 'Going for a burton' has somewhat lost its use in recent decades. It seems popular to suggest one of the following might be responsible for the origins of the expression;
To 'go for a burton' refers to the beer brewed in the Midlands town of Burton-upon-Trent, which was and still is famous for its breweries. RAF pilots who crashed, especially those who crashed into the sea, that is, 'in the drink', were said to have 'gone for a burton'. Some commentators have referred to a pre-WWII advert for Burton's Ale, in which a place at table was vacant and the missing person was said to have 'gone for a Burton', that is, gone to the pub for a drink. That would be a very strong candidate as the origin of the expression if only any record of the adverts were to be found - and surely they would be evident if they ever existed. Until any do come to light it's reasonable to call the said adverts mythical.
'Go for a burton' is a reference to the suits made by Montague Burton, who supplied the majority of the demobilization suits that British servicemen were given on leaving service after WWII. (Note: Monty is also a contender as the source of the Full Monty). Any serviceman who was absent could have been said to have 'gone for a burton'. This does seem the less likely of the two explanations, as it doesn't quite match the meaning of the phrase. 'Gone for a burton' was used to mean dead, not merely absent, and Montague Burton didn't supply shrouds, as far as I know.
The first sounds more palatable to me
http://www.otib.co.uk/index.php?/topic/178595-the-official-burton-albion-v-bristol-city-match-day-thread/
Burton Albion Football Club is on a marvelous adventure that the Brewers and the Taylors will know all about from their previously humble beginnings. In Burton's last set of accounts at Companies House they made a gross profit for the year ended 31st May 2016 of just over a £1 million. That is no small achievement especially when it is on a meagre turnover of £4.2 million. They are probably most fans' second club in the Championship in terms of, shall we say, likeability. Everybody likes an underdog and for a club, founded only in 1950 to be playing in the Championship, the 5th best league in the world, frankly, is astonishing. Perhaps the biggest blemish on their copy book is the record defeat to a certain Bristol Rovers. Now, correct me if I am being too partial here, but don't you think most Burton fans would prefer to have that record set by a far more illustrious football team like, for example, Bristol City? In short, if our club thrash them tonight at Ashton Gate by a greater margin than the Gas mob then every Burton fan deserves to buy every City fan a bottle of Burton Ale. I mean, the ignominy of having that record from a League 1 or perhaps it was a league 2 team hanging like a cloud over one's head. It is a bit shameful.
I think there is little left for me to say this wet Manila evening other than to wish the lads well and hope Lee Johnson conveys a far more positive team talk than he did when interviewed about the match yesterday.
Short and sweet. I'm going for a Burton. See y'all.