Legend has it that Stone Island became the most integral brand in the terrace casual style in 1992. After England were eliminated from the group stages of the European Championship in Sweden, the fans apparently looted a Swedish clothing outlet called Genius and brought a bounty of shoplifted ‘Stoney’ back home. This is said to be the event that cemented its place as a pillar of casual culture.
https://culted.com/the-rise-of-stone-island-from-hooligan-to-high-fashion/