A bug bear of mine as well. Why must every male sporting tradition, from the Tour de France to the Open suddenly open its doors and fund, timetable, promote, and generally run an equivalent competition for female competitors? Why don't female sports want to establish their own traditions, history and heroics?
With the Ashes it is a particular mockery of the Women's game that they play a twisted pastiche of the men's competition. It's the "Women's Ashes" in name (and marketing) only.