It was at the New York Stadium, but as it's only 10 minutes from Sheffield I assume that the intention was to promote the fight to both sets of fans.
The daft bit about it is that Kell isn't even interested in football, his uncle is a big Sheffield United fan and his dream was to see Kell fight there when he was a kid. So I think it's more for his uncle than himself. Unfortunately some Wednesday fans have turned against him now and even want him to lose. Pretty pathetic really.
Thankfully the majority of us Wednesday fans will be behind him 100%.