Lindleys Cutting Prices

[Robbored]

http://www.bcfc.co.uk/page/NewsDetail/0,,1...1497568,00.html

Made me smile.

A great deal of thought and effort went into healthier options AG but true to form Lindleys overpriced everything. They've now reduced the healthy options prices by around a third. Obviously they weren't selling that well (who in thier right mind would pay £4 for a jacket spud? or £3.60 for a bagette).

Who makes these pricing decisions in the first place?

I reckon that they should reduce prices across the whole range and more importantly improve the quality.