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Things could be about to get interesting with Sky TV (Merged)


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Item on 5live just now - he claims that one Championship CEO has said that the EFL have now started a 'war' - one of the reasons being that it's a 5 yr deal and with the way tech is changing that is too long.

I do wonder, as has been said above, if this is the Trojan horse for Prem 2.

IF, it is, we must must make sure we are in that.

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9 minutes ago, cidercity1987 said:

Dont think its in our interest to throw our lot in with the likes of Reading and Brentford

You could argue that we`re supporting the lower league clubs which is something often advocated on here. We`re also protecting our interests as we`re never going to be on Sky as often as Villa, Leeds and Derby no matter how well we`re doing.

As @ScottishRed implies though, there`s a lot of wheeling and dealing going on that we will never know about.

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23 minutes ago, cidercity1987 said:

Dont think its in our interest to throw our lot in with the likes of Reading and Brentford

Can't highlight it as not on computer, but interesting comment.

'The likes of Reading and Brentford'. In modern times (well aware we're a historically bigger club), they have been in topflight 3 years, us zero.

They have also stayed out of the bottom 2 divisions since 2003- Brentford sure as they really have risen from nowhere in historical terms but in reasonably modern terms are we significantly closer to Reading or Leeds, Derby and Aston Villa? The former I feel at this stage.

No new bigger offer though yet from a rival broadcaster (so far as we know) interesting times ahead for the Championship.

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The English Football League has agreed a controversial new television rights deal with Sky Sports, worth £595m.

The deal, which runs from the start of next season until May 2024, is a 35% increase on the previous contract.

But a number of the Championship's larger clubs feel it undervalues how much the rights are worth and will meet on Tuesday to discuss their next move.

One senior club executive told BBC Sport: "The EFL has just started a war."

The broadcaster will show 138 league matches a season as well as every play-off game and the Carabao Cup final.

They will also show 14 ties from the earlier rounds of the Carabao Cup and the semi-finals and final of the Checkatrade Trophy.

The list of Championship fixtures to be broadcast will include 16 on Tuesday and Wednesday evenings, with an additional eight to be broadcast simultaneously.

Sky have the option to increase the number of matches to 158 in the final two years of the agreement - these games can only be taken from weekend games.

It is understood that Derby County, Leeds United and Aston Villa are among the clubs opposed to the new contract.

Leeds chairman Andrea Radrizzani, who also owns broadcaster ElevenSports, has previously criticised the current deal, saying clubs are not getting enough money for games which are shown on live television.

 

'Unanimous decision'

Sky Sports' new tv deal with the EFL

BBC Sport understands that the nine-member EFL Board unanimously agreed to the deal, including representatives of three Championship clubs, Reading, Brentford and Bristol City.

The deal covers the Championship, League One and League Two, with the money split between all 72 clubs depending on which division they are in.

EFL interim chair Debbie Jevans said in a statement that she will review how the league discusses future deals with clubs as a result of the concerns:

"Concluding these negotiations has indeed been challenging, as is the case when managing a diverse group of stakeholders, and the board took on board the comments and frustrations voiced by a number of clubs and has committed to reviewing the way the League engages with its clubs to ensure that we move forward in a collaborative way in the future," she said.

By comparison, the Premier League's three-year television deal with Sky and BT Sport is worth £4.55bn, but the amount Amazon paid for one package of games has not been disclosed.

"The deal we have entered into with Sky, after fully testing the current market through our external advisors, allows our clubs the benefit of financial security which was an absolute priority for us throughout this process," said EFL chief executive Shaun Harvey.

"It is a partnership that, as well as having the necessary financial benefits, provides the EFL with the platform to maximise reach and exposure for its competitions, alongside providing further opportunities for clubs to monetise some of those games not broadcast on television through a DTC offering."

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2 hours ago, Mr Popodopolous said:

Can't highlight it as not on computer, but interesting comment.

'The likes of Reading and Brentford'. In modern times (well aware we're a historically bigger club), they have been in topflight 3 years, us zero.

They have also stayed out of the bottom 2 divisions since 2003- Brentford sure as they really have risen from nowhere in historical terms but in reasonably modern terms are we significantly closer to Reading or Leeds, Derby and Aston Villa? The former I feel at this stage.

No new bigger offer though yet from a rival broadcaster (so far as we know) interesting times ahead for the Championship.

Not since just after the Second World War!

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It amazes me how this is still a problem, with al the technological advancements available.

There is an easy solution.

  • All Championship fixtures, with commentary, are available via the red button and online. Catch-up is also available on all matches.
  • Sky show one match on prime time, with the ability to swap when needed. That match is determined by the local area of the team. If you're a Sky viewer in Leeds, you see Leeds United. If you're in Bristol, you see Bristol City.
  • The size of the pie is dynamic, based on both viewership and coverage of a team. Instead of the big teams getting the big bucks, give League 1/2 teams more money because they receive less coverage, but only if their games receive a certain amount of viewership. This forces teams to promote Sky as a way to watch their team, and forces some level of parity.

If Sky won't offer a suitable deal, I'd love to see Netflix or Amazon get in on the action and put the Championship online across the world. It'd be ambitious, especially as neither has gone into live sports before, and how neither service really seems to "get" football based on the shows they offer, but it's the perfect testing ground.

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Perhaps the Championship just isn't such a big draw as we all think, commercially?

Should be given the number of large clubs, both in a historic sense and those that have fallen on hard times, the types of players and managers now coming in but maybe it just isn't quite as big as we think. Remember ITV Digital? Big warning from history looming large there for any potential rebels, though the EFL made big errors in that deal also.

The big hitters in the PL, big hitters in Europe to a lesser degree also ultimately pull in the cash, the fans, the potential monetisation of all that- draw in fans from across Europe and the world, then you even get fans who follow players.

Would be interesting to know viewing figures on average for i-follow so far- and then set against fall in Gate Receipts.

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1 hour ago, Mr Popodopolous said:

Perhaps the Championship just isn't such a big draw as we all think, commercially?

Should be given the number of large clubs, both in a historic sense and those that have fallen on hard times, the types of players and managers now coming in but maybe it just isn't quite as big as we think. Remember ITV Digital? Big warning from history looming large there for any potential rebels, though the EFL made big errors in that deal also.

The big hitters in the PL, big hitters in Europe to a lesser degree also ultimately pull in the cash, the fans, the potential monetisation of all that- draw in fans from across Europe and the world, then you even get fans who follow players.

Would be interesting to know viewing figures on average for i-follow so far- and then set against fall in Gate Receipts.

PL games get around a million or so viewers on average it seems.

https://www.statista.com/statistics/869181/english-premier-league-television-viewership-uk/

https://www.chroniclelive.co.uk/sport/football/football-news/sky-sports-announce-rise-viewing-13772955

Excuse the apparent conceit, but as a Leeds fan I obviously follow my own club closely and a few years ago this was the picture for us:

Leeds United on the TV (Graphic: Graeme Bandeira)

https://www.yorkshirepost.co.uk/sport/football/barnsley-fc/why-leeds-united-s-big-tv-ratings-are-bad-news-for-fans-1-7564322

Our match versus Newcastle a couple of years ago pulled in nearly a million.

https://www.dailystar.co.uk/sport/football/590885/Championship-most-viewers-TV-viewing-figures-popular-sportgalleries

 

So clearly it's a league that has something to sell. We're on more not because we're brilliant but because we bring the viewing figures that attracts the advertisers that attracts the TV companies.

 

 

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8 minutes ago, SR1 said:

PL games get around a million or so viewers on average it seems.

https://www.statista.com/statistics/869181/english-premier-league-television-viewership-uk/

https://www.chroniclelive.co.uk/sport/football/football-news/sky-sports-announce-rise-viewing-13772955

Excuse the apparent conceit, but as a Leeds fan I obviously follow my own club closely and a couple of years ago this was the picture for us:

Leeds United on the TV (Graphic: Graeme Bandeira)

https://www.yorkshirepost.co.uk/sport/football/barnsley-fc/why-leeds-united-s-big-tv-ratings-are-bad-news-for-fans-1-7564322

Our match versus Newcastle a couple of years ago pulled in nearly a million.

https://www.dailystar.co.uk/sport/football/590885/Championship-most-viewers-TV-viewing-figures-popular-sportgalleries

 

So clearly it's a league that has something to sell. We're on more not because we're brilliant but because we bring the viewing figures that attracts the advertisers that attracts the TV companies.

 

 

So half of the premier league viewing rights for the biggest draw, and the premier league has rival bidders for its rights whereas the EFL doesn't... It has something to sell, but it's not that valuable. If Sky were getting a steal BT et al would have been interested, or one of the streaming sites to add to their catalogue. Sky aren't and equally they are not. 

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The EFL doesn't have anything like the international pull, of course. The two are not directly comparable of course globally.

Part of the issue is not just the deal itself but the amount that the individual clubs get. As I may have mentioned elsewhere it can't be fair that a team like Brentford get just £1m less than we do given the lack of disruption, inconvenience and reduction in gate revenue that we suffer. They get £6m or so out of the deal (more than 50% of turnover) and we get £7m as it stands. That's with over half our games being on TV. 

So I think there's more at play than just the gross mount of the deal. The clubs that provide the viewing figures are (not unreasonably I don't think) asking for a higher proportion of the money they bring in. 

We are now in a position that on many weekends you have to do a double take when the TV schedule is issued. Derby v Aston Villa set against Huddersfield v Bournemouth. The latter have earned the right to play at the higher level, but which would a neutral watch, even allowing for the PL v Championship differential? 

This sums it up, but for Leeds you could replace Villa, Derby etc.

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46157213_2029517720446485_88863720278841

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I think the length of the deal has to be biggest stumbling bloke. There are so many of the big media companies spreading their wings now, there could be a whole host of option in the next couple of years. Amazon, Netflix,  Showcase, HBO, Hula, Disney Streaming,  Audience (AT&T) and many more. any one of them or possibly several of them could be looking to pick up a product to test on their platform. I think Ashton and the others on the EFL board have been very short sighted.

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@SR1 Appreciate the disruption effect, but to start handing out different levels of gross receipts additional to the extra revenue you get per game as part of the deal would be to totally distort the League and tip the balance in your favour. It would be tantamount to the EFL effectively sponsoring you to get promoted, leave the League and in turn it becomes arguably a less attractive product for the EFL to sell in future deals. So it's a non-goer really, unless we want to be like Spain where La Liga do prop up Real and Barca and create a totally uneven League generally; albeit they don't have the threat of those clubs getting promoted and leaving their structure. 

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28 minutes ago, 29AR said:

@SR1 Appreciate the disruption effect, but to start handing out different levels of gross receipts additional to the extra revenue you get per game as part of the deal would be to totally distort the League and tip the balance in your favour. It would be tantamount to the EFL effectively sponsoring you to get promoted, leave the League and in turn it becomes arguably a less attractive product for the EFL to sell in future deals. So it's a non-goer really, unless we want to be like Spain where La Liga do prop up Real and Barca and create a totally uneven League generally; albeit they don't have the threat of those clubs getting promoted and leaving their structure. 

Whereas at the moment we, and the other larger clubs, are effectively sponsoring the other teams clubs and subsidising their very existence. That's all very nice and socialist, but the EFL isn't a co-operative. In the near future it's essentially going to be full of clubs like us, Derby & Sheffield Wednesday, plus Premier League drop-outs like WBA, Hull, Swansea who have parachute money to play with. Smaller clubs won't have anywhere to go but down. Can they support themselves when the tap is turned off?

The simple answer is to give those clubs that are on TV advertising the product a higher share of the income they generate. Not PL type of figures, but more than £1m for over half your games being shifted.

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6 hours ago, Mr Popodopolous said:

I wonder if it will be MA who attends the meeting (if anyone from City does) since he was on the board that approved the deal. I`m a bit surprised to see Preston there as one of the seven too - you`d think they were a club (like us) that will probably do better out of the deal given the minimal number of times they are televised.

I do wonder though, if the three Championship representatives on the board had been from, say, Leeds, Stoke and Forest rather than us, Brentford and Reading. whether it would have been agreed to anyway.

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