You're quite right to question it, and it's not our job to answer our own questions! The high powered, highly paid help need to do that.
It isn't just about failing to get into the Premier League. We haven't finished in (or particularly close to) the play-off places since 2008. The stadium is nice, we know. Bringing the youngsters through has been good to see, we know. Unfortunately the progress on the pitch simply hasn't happened. We seem to be rooted to a similar league position regardless of the much talked about progress. Questioning why that is, while other teams seem to overcome the difficulties and go sailing past us every year, is more than fair.