The Rebranding Doesn't Stop..

[glynriley]

Excellent !!

[dilligaf]

They'd better not be unwelcoming or rude or he may clear off and take his ball with. Sounds like they are stuffed

[chipdawg]

The other problem is that the time for boycotts, sit-in's and protests was at the start if the season. Once they get to the Prem, even 50% of the crowd staying away won't matter because he'll still sell the place out, such is the cheek and spending power of the average plastic fan. Tan doesn't care if someone in the home end is there to watch Arsenal or Man Utd as long as they pay their money, buy his nasi goreng and wave his red scarf. It's becoming apparent that Tan bought Cardiff with the intention of creating a 'brand' to be sold to Asian fans- already a loose association (nationaly) with dragons and the colour red, a shiny new stadium and a fan base desperate for success

As funny as this is, all football fans need to sit up and take note of this. It would only take SL to sell (with the best intentions) to the wrong guy and we could be staring down the barrell of becoming the 'Bristol Blue Jays' to appease the market in Canada or some other such nonsense

[Tins]

I found it quite sad to read. The club, is being ruined.

""If they don't want to come to support our business, that's fine. We need the majority.""

People support clubs not business's! He has no clue and is totally destroying them.

[!james]

So how likely are we to see an AFC Cardiff? But would they be allowed to enter the English league system!? No alternative but to accept his regime if they want his cash.

Have seen postings on twitter and on various forums about fans trying to start a new club and looking at the Non league Southern divisions of English football

[Topsham Red]

Interesting comments about the change in colour etc, but give it 10 years and people won't remember.

I've only recently found out that Watford did exactly the same thing in the 1959, they changed from Blue to Yellow. How many people even know that happened?

They wheren't even known as the Hornets, they where known as the blues or the brewers. - yet now, we only know them as being Yellow and called the Hornets.

I'm not saying i agree with rebranding at all, but it does happen and after a while people forget and if it ever happened to City, i'd be totally against it!

[Aizoon]

Un-frigging-believable

I lived four years in Cardiff in the 60's and often watched the bluebirds. In particular, they got further in Europe than any non top division side has ever done This is a slap in the face for that heritage by a Malaysian scumbag who understands nothing about football bar the money.

His management style seems to consist of veiled threats and bribes. Just when CCFC fans thought it couldn't get worse than Hammam & Risdale, this rissole turns up.

All I can say is COME ON YOU SWANS!!!

[The hand of RO'D]

I love how one of the sheep shaggers likened the change to the snickers rebranding....kind of ironic how both the key ingredient to snickers and tan seem to be nuts.

Couldn't make this shit up.

[Aizoon]

Renaming happened in Rugby League with no significant damage. Some football clubs have also changed their names over the years, for instance:

IRRELEVANT LIST REMOVED

All have survived without major difficulty.

Utter bollocks!

Most teams, including us, have renamed at some point. That's not the same as having your club bought lock stock and barrel and rebranded at the whim of a foreign owner.

Those of us who warned that MK Dons FC was the thin end of the wedge have been amply justified by the Kuadiff Dragons saga...

[054123]

In all seriousness, would you support the Cardiff boys if they protested or anything?

The ramifications for this are far reaching if it happened and basically were are now one step away from the franchise model and a million miles away from your local sports and social club.

'Lets all laugh at Cardiff'?

I did at the start, but this is taking it too far. He could fork off after 2 years, having ripped a club apart.

It's sad that the prevailing English fan mentality is 'I'm alright Jack'. I've been guilty of it in the past but the truth is none if us are alright.

People harp on about the Norwich's of this world and how they do things right, but the issue is deeper than that.

They do things right because they CHOOSE to, not because they have to. With these precidents being we are just 1 owner away from having everything you love ripped up.

[alexukhc]

:laugh:

And next in line, the soul crew became the sold out crew

Jokes

[myol'man]

Tan quote;

"A few were upset but like in any business if we get 80% or 75% of the customers happy, with 20-25% not happy, that's fine," he said.

"If they don't want to come to support our business, that's fine. We need the majority."

So the fans are 'customers' now, not supporters?

[Aizoon]

Tan quote;

"A few were upset but like in any business if we get 80% or 75% of the customers happy, with 20-25% not happy, that's fine," he said.

"If they don't want to come to support our business, that's fine. We need the majority."

So the fans are 'customers' now, not supporters?

That's the way it is now - just as railway passengers have become "customers". As Marx said, "the nature of social relationships is expressed by the relationships between traded objects".

It can be summed up as "we've had your money, now sit down, shut up and do what you're told" - a theme that will be familiar to the EE "customers"...

[Manon]

Yeah must admit, it is sad. If it weren't happening to one of our biggest rivals, it wouldn't be so funny- there'd be more anger.

The seats will be red next season, I am sure.

Think it's starting to dawn on those fans who ran with it at first, what is actually happening. They took it too easily. Yes, Tan's threats justified some gear, but he was given a much too easy ride. Can you see the Liverpool fans (for example) putting up with that? No chance. They would be outcry and all manner all sit in demos, marches and boycott s.

Unfortunately, this just serves to highlight how vulnerable CCFC were at the takeover. Financially crippled, with desperate fans looking envious ly up at swansea.

[samo II]

Most interesting thing is the way Tan is investing. Quote from the article;

The club continues to struggle financially, recording losses of £13.6m in the year up to the end of May 2012, with an overall recorded debt of £83.1m.

The accounts also show that the debt to Langston, the company represented by ex-City owner Sam Hammam, is put at £19.2m, with a one-off payment of £5m due if City reach the Premier League while the debt is outstanding.

Tan said that resolving this debt is a priority for the club, and again called on Langston to renegotiate to a "fair level" and then convert the "unsecured" loan into equity.

If that happens, Tan said he is willing to turn the £63m loan he has given to the club into equity.

"Their loan is not secured," he said. "If anything happens to the club, Langston will get nothing. So I will convert [my loan] if we can resolve with Langston.

"And if Sam Hammam loves Cardiff as he claims he does, he should come and sit down and then we'll find a solution."

Now, there are people a lot smarter than myself about these things here, but does this mean Tan has not actually 'sorted' the mess they were in, just sort of stop gapped it, using that to secure leverage over the changes he's putting in place?

Anyhows, feel genuinely sorry for the Cardiff fans who see this as an affront to their club's history, but sadly things incidents like the moving of Wimbledon to Milton Keynes was foreshadowing for this type of thing.

BTW - This thread should be raised every time one of our fans suggests simply throwing money at our own problems.

[Bedminster Born And Red]

Renaming happened in Rugby League with no significant damage. Some football clubs have also changed their names over the years, for instance:

• AFC Bournemouth were Bournemouth & Boscombe Athletic until 1972 (actually this is still the official name of the club: AFC Bournemouth is only a trade name)

• Swansea Town became Swansea City in 1969 when Swansea obtained CIty status

• Hartlepool United have also been 'Hartlepools United' and 'Hartlepool' at various stages in their development.

All have survived without major difficulty.

None of the football examples you give above are remotely connected to what Vincent Tan is doing to Cardiff. To me this could potentially be the continuation of the mass "Americanisation" of British sport, already started in Rugby League as you say, if it is not nipped in the bud. Most football fans in this country aren't interested in supporting teams called the "Dragons", the "Bills", the "Lions", the "Porn Chiefs" or whatever. If Rugby fans accept it then good for them. Yes, clubs have nicknames of a similar ilk but to change our name to Bristol Robins would be an embarrassment and insult to proper football supporters as well as showing a complete lack of understanding of the game in this country. It is a sad indictment of modern football that supporters of clubs like Cardiff CITY, who notwithstanding the fact they are a fierce rival of ours were until recently considered on here to be a proper football club, seem prepared to accept "rebranding", "commercialisation" etc and are willingly supporting a "business" not a football club.

I can't see Steve Lansdown allowing the likes of Guy Price to champion consumerism in football and "rebranding" us as the Bristol Cider Monkeys in order to reach the potential customer base in Westonzoyland but if he does then I'm out!! I'm not a great fan of how Lansdown has peed his own money up the wall for our football club leaving us in a position where we owe him £40 million in effect and will be joint tenants of Ashton Gate for very little return on the pitch but what I will say is that if Vincent Tan is the "future" of football investment in this country then the English leagues will go down the pan whilst supporters are prepared to lie on their backs having their tummies tickled.

[JammyOne]

Blue birds... Red dragons.

[sunningdalered]

So, what happens when we share a ground with Bristol rugby and the pitch becomes a cabbage-patch? How much influence do you think us football fans will be able to exert to get something done about it? Or, lets say, the rugby team actually flourishes, and becomes the dominant partner, leading SL to agree to the ground being re-branded in blue and black? Realistically, what influence could we have - other than the ultimate sanction of not turning up?

[Bedminster Born And Red]

So, what happens when we share a ground with Bristol rugby and the pitch becomes a cabbage-patch? How much influence do you think us football fans will be able to exert to get something done about it? Or, lets say, the rugby team actually flourishes, and becomes the dominant partner, leading SL to agree to the ground being re-branded in blue and black? Realistically, what influence could we have - other than the ultimate sanction of not turning up?

It's a good point and why I don't champion Steve Lansdown as the messiah and saviour of our football club. Loads of money "loaned" and spent, little return on the pitch and a ground we will be joint tenants of. Not the stuff that heroes are made of in my book!! Not ungrateful for what he has put in but my argument is that the money has not been spent wisely and as custodian of our football club it was his JOB to spend it wisely.

[Aizoon]

So, what happens when we share a ground with Bristol rugby and the pitch becomes a cabbage-patch? How much influence do you think us football fans will be able to exert to get something done about it? Or, lets say, the rugby team actually flourishes, and becomes the dominant partner, leading SL to agree to the ground being re-branded in blue and black? Realistically, what influence could we have - other than the ultimate sanction of not turning up?

The ground re-branding simply isn't going to happen. We've been assured of that.

As to the pitch, it is now perfectly possible to lay a pitch suitable to both codes. The problem at the Memswamp is twofold - the Gas is too poor/mean to lay a decent pitch, and the site is bang on a spring line that runs through Horfield Common.

It's not called "Horfield" for nothing - "hor" in Anglo-Saxon means "dirty, mucky", hence "whore". However, as Adge pointed out, "The girls up in Horfield are quite respectable"...

I welcome the ground share, if only because the catering is bound to improve

[RedM]

I won't quote all his post but Keepers Grandad makes a great point. The dragons name immediately reminds me of the Bristol Shoguns rugby team type rebrand. I guess that was sponsorship by the car people but if the Dragon name creeps in where will it stop. Changing Swansea's name from town to city was right and understandable, Hartlepool are either united or not, it doesn't really matter but adding a type of name that no other football club uses is just commercial nonsense and is a farce.

I was in Cardiff on Monday and I didn't see one piece of Cardiff football club clothing being worn, red or blue. I can't imagine walking round Bristol and not seeing anything or most other towns and cities come to that.

I can't see the owner being bothered who turns up if they are promoted, glory hunters will and that's all he cares about a stadium filled with red. He has lost or is losing the real fans. I don't like Cardiff before obvious reasons but you have to feel sympathy from one fan to another where their owner is concerned.

Talking of their stadium, I haven't seen it mentioned but is he really going to let so much blue stay? i think that will be his next project, they will return after the summer to see the blue seats replaced with red! That would be funny in a twisted sort of way!

[Gazred]

Do they not get that a football clubs "brand" is in it's history? I can honestly say i would rather we never played in the Prem ever if it were to be under circumstances like this.

[Aizoon]

Do they not get that a football clubs "brand" is in it's history? I can honestly say i would rather we never played in the Prem ever if it were to be under circumstances like this.

+1

[samo II]

Do they not get that a football clubs "brand" is in it's history? I can honestly say i would rather we never played in the Prem ever if it were to be under circumstances like this.

+2

[Cowshed]

Bristol City's kit this season was changed after a hundred years, not by its support but for commercialism. That was justified by fans on here. There are threads regarding plan b and the re-development of Ashton Gate, where the commercialisation of culture, history and tradition is again being mentioned. Fans here also will make their own bed.

[Bedminster Born And Red]

Bristol City's kit this season was changed after a hundred years, not by its support but for commercialism. That was justified by fans on here. There are threads regarding plan b and the re-development of Ashton Gate, where the commercialisation of culture, history and tradition is again being mentioned. Fans here also will make their own bed.

The main difference being that after poor sales this season it is being changed BACK to the more traditional version next season. The ground issue is more delicate and I think that our Board will have to field some difficult questions once people realise what the "Investment Partner" as he is referred to by Guy Price is doing. I suppose it shows we won't put up with the same garbage that Vincent Tan is being allowed to perpetrate at Cardiff Dragons.

[Esmond Million's Bung]

Bristol City's kit this season was changed after a hundred years, not by its support but for commercialism. That was justified by fans on here. There are threads regarding plan b and the re-development of Ashton Gate, where the commercialisation of culture, history and tradition is again being mentioned. Fans here also will make their own bed.

During the late 60's/early 70's City played in all red without a hint of white.

[Aizoon]

Bristol City's kit this season was changed after a hundred years, not by its support but for commercialism. That was justified by fans on here. There are threads regarding plan b and the re-development of Ashton Gate, where the commercialisation of culture, history and tradition is again being mentioned. Fans here also will make their own bed.

Not so. The vast majority on here were loud in their condemnation of the new kit, which will rightly be replaced next season.

[BCFC96]

to be fair if he's investing all this money he has the right to do all this, as long as the majority of fans continue to go he doesn't care and when they go up they'll sell out every week.

[Bedminster Born And Red]

to be fair if he's investing all this money he has the right to do all this, as long as the majority of fans continue to go he doesn't care and when they go up they'll sell out every week.

They sold out nine months ago to be fair!!