No matter how good you are technically, and he isn't that good, there's no excuse for not putting the effort in.
He needs to have a long hard look at HNM to see what skill and total effort/commitment is.
I sit with 7 others and have done for many years. Having a laugh and chat is the main thing that makes it worth going. Certainly in the last few seasons the actual football on display has not been the main reason!
Obviously that is going to not be possible for the foreseeable, which will greatly affect the match day experience. Will wait to see what the proposals are.